How to Find Your Business Niche - how to find your niche for your business | byobas #02
How to Find Your Business Niche? A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. To find your niche, follow this strategy: Select your target the audience, define an unmet or underserved need, research your customer base, create your business plan and market your business to your specific audience. Whether you open a business in a unique industry or a saturated market, it is important to differentiate yourself from the competition to win over your audience. To do this, entrepreneurs should find a specific business niche to target and modify their market strategy to accommodate that audience. What is a business niche? A business niche is a specialized or focused area of a broader market that your business serves specifically. According to Charlene Walters, business and branding mentor and author of Own You're Other, finding a niche differentiates your business...